For those interested in marketing on a tighter budget, the aforementioned free courses are invaluable. You’ll learn the fundamentals and pick up some useful strategies from them that you can put to use right away.
Check out these resources if you’re interested in improving your employability or have the luxury of time and money to invest in your education. Although not all of them are free, you can get your hands on reasonably priced and up-to-date study materials from the following sources.
Udemy is another online education provider that offers courses tailored to the needs of working adults. We’ve focused on free courses here on Udemy, but there are plenty of paid options available, some of which cost as little as $10. Some courses are free, but a Pro membership is needed to receive credit towards completion. Taking a paid course will allow you to get even more out of this resource if you find the free ones useful.
Wordstream is a software company specialising in search engine marketing and social media advertising that aims to maximise the return on investment (ROI) for their clients’ paid search and social media advertising campaigns. These free ebooks and guides condense knowledge and best practises for users of all experience levels to use when managing pay-per-click (PPC) campaigns.
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edX is another MOOC provider that provides access to free courses from prestigious institutions like Harvard, MIT, and Boston University. The courses are online and begin at set times throughout the year, much like Coursera.