Optimizing Email Strategy
Even though email has been around for quite some time, it shows no signs of disappearing anytime soon. About eighty percent of marketers say that email engagement has increased during the past year.
Email marketing has the highest return on investment for small businesses, which is great news for anyone thinking about increasing their use of emails in marketing campaigns. Of course, that can only happen if the email is well-written, with clear and concise copy and an interesting message.
Email marketing is one of the most powerful marketing tools because it allows you to tailor your approach to each individual customer. During the holiday season, many businesses provide discounts or other incentives to customers who have abandoned their online purchases before completing them.
Using the AIDA Formula
The letters AIDA represent “Attention,” “Interest,” “Desire,” and “Action.” Lucidchart provides a description of its marketing applications. Advertising in this manner dates back to 1898. Also, did you know that? The original functionality has been preserved.
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In fact, AIDA is effective across nearly all marketing channels, as it does its job of attracting the reader’s attention, inspiring desire, appealing to the reader’s emotions, and offering a solution to the reader’s problem. This tried-and-true method of advertising has stood the test of time and will continue to do so in the coming year, so it’s a no-brainer that small businesses should employ it.