Amazon’s Music Unlimited streaming service will cost an extra $1/£1 in the United States and the United Kingdom as of February 21. Amazon is increasing the price of both the Individual Plan ($9.99) and the Student Plan ($4.99) from their current levels to $10.99 and £10.99, respectively.
Billboard was the first to notice the company’s price adjustments, which were posted on the service’s help page. In order to “help us bring you even more content and features,” Amazon is revising the cost of some Amazon Music Unlimited subscriptions.
Prices for the Single-Device Plan ($4.99) and the Family Plan ($15.99) appear to have remained the same, while the Individual Plan and the Student Plan are mentioned to have seen price increases.
Amazon hasn’t increased prices for customers in only eight months. Amazon’s Prime members saw a price increase from $7.99 to $8.99 per month for Amazon Music Unlimited in May. There was no change for non-Prime members, who continued to pay $9.99 monthly.
Amazon also provides ad-free listening on their Amazon Music Prime tier, which is free with Prime memberships. Users will need a Music Unlimited subscription, however, to access HD, Ultra HD, and Spatial Audio.
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The e-commerce giant is currently in the midst of a cost-cutting spree, which has included the recent closure of its charity donation programme AmazonSmile and the decision to lay off 18,000 employees earlier this month.
After Apple raised the price of its competing music streaming service, Apple Music, by $1 for individual subscribers and $2 for families in the United States, Amazon has decided to follow suit. Also in June of 2022, Apple Music quietly raised the price of its student plan in the United States, Canada, and the United Kingdom.
Spotify CEO Daniel Ek mentioned the possibility of a price increase for American subscribers during the company’s October earnings call. We’d like to raise prices,” Ek said. I’m optimistic about the coming year and what it bodes for our service’s pricing. Since its initial U.S. launch in 2011, the company’s standard subscription cost has remained at $9.99 per month.